Our Story
We started CleverThis because we were frustrated with the current state of AI. Everyone talks about how amazing these systems are, but when you actually try to use them in a real business, you run into the same problems over and over: they're expensive, they hallucinate, and you can never really trust what they're telling you.
As entrepreneurs who've built and sold companies before, we knew there had to be a better way. We didn't want to just build another AI company - we wanted to solve the fundamental problems that make AI unreliable and unsustainable.
That's how CleverThis was born. We're building AI that you can actually trust, understand, and afford to run at scale. Instead of throwing more compute at the problem, we're rethinking how AI systems should work from the ground up.
Leadership Team
Justin Morris
Co-Founder & CEO
Justin leads our business strategy and makes sure we're building something people actually want to use. He's been through the startup journey before and knows what it takes to turn a great idea into a sustainable business.
Drew Morris
Co-Founder & COO
Drew keeps everything running smoothly and makes sure we can deliver on our promises. He's the one who figures out how to turn our big ideas into real products that work reliably for our customers.
Jeffrey Phillips Freeman
Co-Founder & CTO
Jeff is a 25-year AI pioneer who created breakthrough algorithms like the Hyperassociative Map and Genetic Wavelets. He rebuilt AMD's Aparapi GPU framework, founded the dANN AI library, and served on the W3C Advisory Committee. He's architecting CleverThis's transparent, verifiable AI systems.
Advisory Board
Our advisory board brings together world-class leaders in artificial intelligence, healthcare, and public policy. They guide CleverThis on technology direction, enterprise adoption, and long-term vision.
Misha Sulpolvar
Former Head of AI at IBM
Misha knows what it takes to deploy AI at massive scale. As IBM's Head of AI, he led enterprise transformations for Fortune 500 companies and helped shape how businesses think about cloud-native AI. He brings the kind of real-world experience that helps us build systems that companies actually want to use.
Anastasia Christianson
Former Head of AI at Pfizer
Anastasia understands AI in the most demanding environments. Leading AI initiatives at Pfizer, she navigated complex regulatory requirements while driving innovation in drug discovery and healthcare. Her expertise in building trustworthy AI for life-critical applications is exactly what we need as we expand into regulated industries.
Tanisha Carino
Policy Strategist & Former White House Advisor
Tanisha helps us navigate the intersection of technology and policy. With senior roles at the White House and Milken Institute, she's shaped conversations around health policy and technological regulation. She makes sure we're building technology that creates positive change while staying ahead of the regulatory landscape.
Prof. Pei Wang
AGI Pioneer & Creator of NARS Algorithm
Pei is one of the original thinkers in artificial general intelligence. His NARS (Non-Axiomatic Reasoning System) algorithm pioneered adaptive reasoning under uncertainty - concepts that directly influence our approach to transparent, explainable AI. Having him guide our technical direction ensures we're building on solid theoretical foundations.
Board of Directors
Our Board of Directors combines entrepreneurial success with financial and operational expertise, ensuring CleverThis is built on a foundation of strong governance and sustainable growth.
Zeki Mohktarzada
Serial Entrepreneur & Board Chair
Zeki has been through the entire startup journey multiple times. He built and sold Webs.com to Vistaprint and co-founded Truebill, which was acquired by Rocket Mortgage for $1.275 billion. He knows what it takes to scale a technology company from idea to major exit, and helps us stay focused on building something that lasts.
Ran Tal
Finance & Operations Veteran
Ran brings the operational discipline we need to grow sustainably. With leadership roles at EY and Deloitte, plus hands-on experience scaling multiple startups, he helps us build the financial and operational foundations that let us focus on innovation while ensuring we are on solid footing.
Our Values
Sustainability First
We think AI should make things better, not bankrupt you or destroy the planet. That's why we've built systems that are thousands of times cheaper and more energy-efficient than the current generation of AI.
Radical Transparency
When our AI gives you an answer, you can see exactly how it got there. No more mysterious black boxes - just clear, traceable reasoning you can actually trust and verify.
Enterprise Ready
We built this for real businesses with real requirements. Privacy, security, compliance - all the stuff that matters when you're actually trying to deploy AI in a company that has customers and regulations to worry about.
Continuous Innovation
We're always pushing forward, always learning, always improving. Our systems get smarter over time, and we're constantly finding new ways to make AI more useful and reliable.